by Alasdair Munn | Apr 11, 2012
How Social Media has Shaped News – The Mugabe Fiasco When studying journalism some 25 years ago we used to talk about ‘News induced crime waves.’ As a publisher, to create the illusion that the crime of, say, snatching handbags from grannies is on the increase,...
by Alasdair Munn | Apr 4, 2012
Context is Key “Content is King.” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and add value to customers has replaced the notion that the website is the destination. People are searching for...
by Alasdair Munn | Feb 3, 2012
You’ve Got People to your Website. Now What? During a non-work related conversation with an SME owner yesterday, something he said illustrated some of the common perceptions SME owners have to online marketing. “I get several calls a day from guys who promise to get...
by Alasdair Munn | Jan 1, 2012
2012: Economic Sustainability and Evolution The first thoughts of 2012 are concerned with sustainability and evolution. Big challenges lie ahead for retailers, manufacturers and service providers. Scarcity of resources and lower spending power, coupled with easier...
by Alasdair Munn | Oct 14, 2011
TV Shows And Social Media The following is a guest post written by Lisa Skrezec, a Social Media Specialist and Account Manager at tcg. Her background in marketing has sparked her interest in the entertainment, fashion and social media world. The only thing I love more...
