Bringing digital expertise, strategy, and implementation to organisations.
Proven success in digital, communications and branded content leadership roles, managing diverse teams and driving ROI and revenue for both B2B and B2C clients. Currently bringing digital thinking to film, TV and branded content production. Immersed in VR and gamification for entertainment, education and training.
Managed short-term budgets from US$1M to US$4M on time and on budget.
Delivered multifaceted integrated and digital marketing strategies, encompassing digital transformation, entering the digital economy, branded content, website strategy and build, ecommerce, mobile, customer service, social media, monitoring and engagement, internal processes, audience profiling, content marketing, SEO and campaigns.
Experience within technology, fashion, film, training, pharmaceutical, healthcare, financial, luxury, non-profit and celebrity markets in the UK, USA and Southern Africa.
Client facing and internal operations. Thrives in a multicultural environment with the ability to connect between different strata.
Both strategic and tactical, rolling my sleeves up on a day-to-day basis.
Specialties: Branded content, VR, Gamification, Film, TV, Digital Content, integrated marketing, multicultural perspectives, process development, mentoring, start-ups, disruptive technologies, digital transformation, social media, publishing, content marketing, consumer markets, e-commerce, mobile commerce, mobile content, sustainable approaches, e-learning, USA, Europe, Africa