• SMO – Social Media Optimizationtcg_office_1_BW
  • Social Strategy
  • Integrated Marketing Strategy
  • Power Profiling
  • Research
  • Competitors Analysis
  • Creative Briefs
  • Copy Writing
  • Design
  • Building Partnerships
  • Internal Communications

No one knows your business better than you. No one knows your industry better than you, your partners and your competitors. The people who know best what your customers want are your customers.

Our job is to listen, understand your eco-system and leverage your knowledge with our. Through simplifying things down to their core objectives, understanding the competitive landscape, talking to your customers, and building a project and measurement plan around your unique business rules, the right integrated plan will emerge.

Social Media Optimization – SMO

SMO requires strategic thinking and consumer insight.  The ability to connect the relevant dots in order to create interconnected convestions.  We do this.

Optimizing your content and brand’s reach and growth through Social Media requires organisational buy in and integration, dedication, strategy and a plan. Understanding the tools at your disposal and the unique community rules is just the beginning. Knowing where your audiences live online, and how they like their content delivered is as important as knowing how to track those interactions, how to listen, how to respond and where online people are talking about you and your competitors.

Allowing your organisation to learn, adapt and grow with this knowledge is the key to a successful SMO strategy.

Enterprise Social Strategy

Once upon a time it was all about websites and static information. Now it is about active content. Social tools, widgets and software enable content to evolve through participation, collaboration, analysis and mobility.Understanding how people navigate through your website is just as valuable as written feedback.

Integrating social software into your CMS or LMS turns your content dynamic and ensures your website becomes a business tool.

Integrated Marketing Plans

The way in which people do business is changing. Old business models are finding it difficult to survive. We can blame the credit crunch, we can blame the bankers, we can sit and hark back at the good old days but that is not going to change anything. Being proactive and adapting to change is essential.

Some of that might include adopting a social media strategy, but it could equally not, depending on your unique business rules and objectives.

Any integrated marketing plan has to take into account these unique business rules, business structure, resources, the competitive landscape and audience needs and learning styles. There can be no template to developing a marketing plan and no prescribed marketing vehicles. Adapting your plan to fit the vehicle is as futile as failing to adapt to change.

Sustainable Business Strategy

A sustainable business is one that integrates sustainable thinking into all aspects of the organization. Using low watt light bulbs is an important element, but that does not constitute a sustainable strategy, and, for example, in a community of partially sighted people, is not sustainable.

As each organisation has its own unique business rules, objectives and culture, what constitutes a sustainable strategy in one, may be unsustainable and irrelevant in another.

An organisation can take a holistic approach to its strategy through understanding their business in relation to the four pillars of sustainability:





This will enable them to be better equipped to choose the tools, methodologies, approach and practices that best serve their business interests and those of their stakeholders. This integrated approach allows for corporate efficiencies, and ultimately a more profitable business.

Tools and Methodology

Start at the beginning through understanding the end.

A typical project request is not the beginning. It is the half way mark. Taking a step back is essential to ensuring relevance. Don’t be surprised if this leads to a revised project plan. Below is an outline of some of the tools and methodologies used when relevant to a project brief.

Assess, Discover, Focus.

There is no need to reinvent the wheel. Gaining an understanding of your business goals, structure, objectives, products and services, marketing assets, branding strategies and your internal/external focus ensures all future efforts are in context and integrated into existing structures.

Power Profiling

Personas created through Power Profiling

Whether you are B2B, B2C, or i2i, our profiling methodology takes a comprehensive look at your target market so you see how they dream, learn, communicate and make decisions.

Inspired by the desire to better understand your audiences we created our persona profiling methodology to identify motivations, learning styles and effective communication tools that can be incorporated into any marketing initiative. Through interviewing, testing and analysis we identify patterns ofactivities, characteristics, decision making criteria and behaviours that give a distinct viewof your customers and the approaches and offers that resonate with them. Our report addresses key learnings and our ADVICE profile of your customers


Competitive Review

Understanding the competitive landscape and understanding where you fit in is an important part of any project. Some questions may include:

  • How do you rise above the noise?
  • What are your competitors doing?
  • What are they doing well?
  • What are they doing badly?
  • What lessons can we learn?
  • What is your USP?

The deliverable here is a clear document that leaves you in no doubt where you are in relation to your competitors and the industry, industry best practices, gaps and opportunities and how you can differentiate yourself and rise above the noise.

Joining the Dots

Once we have a good understanding of the business objective, the competitive landscape and the audience profiles, we can find the gaps and join the dots.