We all talk about what’s next for social media. What is going to be the next Twitter or the next Facebook? Pinterest adoption is slowing down, is it going to last? These questions all have some bearing on the future of social media but, for me, these are the wrong questions. The quest for the [...]
The subject of change and adaption comes up regularly within the context of social media. Many practitioners of social media lament the slow pace of adoption from corporate bodies. However, the approach to change is key to its success. Change for its own sake is never a good idea. Equally, resisting change because you fear [...]
When studying journalism some 25 years ago we used to talk about ‘News induced crime waves.’ As a publisher, to create the illusion that the crime of, say, snatching handbags from grannies is on the increase, all you need to do is increase the number of instances you report on it. The recent Mugabe health [...]
“Content is King.” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and add value to customers has replaced the notion that the website is the destination. People are searching for content and information and expect to receive it in a format, device and time [...]
There is nothing simple about the art of simplification. It requires a deep understanding of the complexities of the entire organizational structure and offering, mapped to the user journey. Simplicity is a great mantra when it is part of a bigger effort to understand all the variables. To simplify without context, or without the whole [...]
During a non-work related conversation with an SME owner yesterday, something he said illustrated some of the common perceptions SME owners have to online marketing. “I get several calls a day from guys who promise to get me on the first page of Google. Now, it seems to me they are calling how many companies [...]
Something we get asked to explain quite often is the difference between a static website and a dynamic website. A quick search for a link to point people to brought up a series of detailed explanations written by technologists, for technologists. Great, except for the fact that a technologist presumably already knows the difference. For [...]
The first thoughts of 2012 are concerned with sustainability and evolution. Big challenges lie ahead for retailers, manufacturers and service providers. Scarcity of resources and lower spending power, coupled with easier search and information gathering are leading to changes in the way we consume. It seems obvious that companies cannot be sustainable if they are [...]
Just as we saw with the music and the publishing industry, retailing has had to evolve. This is not an easy task to acomplish within a multi billion-dollar industry because the supporting infrastructure around retail, alone, has its’ own eco-system. We are all familiar with the arguments surrounding the publishing industry that reading needs to [...]
I love crowdsourcing. Actually, I love the ideal of crowdsourcing. What is not appealing about harnessing a collective intelligence, collaborating and drawing on a diverse multitude? It is one of the best uses is of social tools and our ability to connect from anywhere. But crowdsourcing is neither a magic bullet nor a stand-alone solution. [...]
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