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Author: Alasdair Munn
I have been thinking about the latest trends for using social media.
Through participating in twitter chats like #smchat and #innochat I have been spotting some trends. Another huge area of learning for me has been looking at how people in situations where resources are limited, are approaching social media tools, technology and context. [...]

It is fun going to conferences and events that focus on subjects that are important to you. Once such event for me has been Africa Gathering. It not only focuses on the continent of my birth, but also how technology and social media can help with creating sustainable development. Two of my favourite subjects.
People most [...]

Author: Alasdair Munn
A common complaint from those advocating for the adoption of social media within their workspace is the difficulty they encounter in getting management or executive approval and/or the slow pace of adoption.
All too often our approach to social media advocacy tends to focus too much on social media. In our quest to prove [...]

Author: Alasdair Munn
I am very pleased to see that Social Science, as a discipline, is receiving some attention, particularly with regard to social media. Of course, as a social scientist, I would be expected to be pleased, but this is an important point in the evolution of the way we conduct business.
When I was [...]

If I woke up one morning thinking “I want to open a restaurant” and immediately got onto the phone and ordered 50 free range chickens for delivery that day, I would not blame you for thinking I was a little soft in the head.
Starting a restaurant takes planning. Building a business plan, putting structures in [...]

Author: Alasdair Munn
I loved my University years. I was lucky enough to find myself in a relatively carefree and safe environment in which I could explore the world without being exposed to its horrors. There was always an abundance of people wanting to engage in what we considered intellectual pursuits. We could stretch and exercise [...]

Social media years are a little like dog years. The signs are out that Social Media has settled into its teenage years. As with teenagers in general there are several teenage stereotypes.

The overconfident rebel leader
The party seeker and connector
The Geek
The student
The non-conformist

The Overconfident Rebel Leader
Full of self-belief, cocky self-assurance and a certainty that he has [...]

Our quest to define, own and control  ideas limits our ability to progress. This is the war cry of open source enthusiasts.  Our capitalist indoctrination and the command and control structure within our institutions have a hard time accommodating this.
It is not so much that these opposing views are at different ends of the same [...]

Author: Alasdair Munn
tcg: The Communication Group
One-way or broadcast/display advertising and messaging has to rely on creating brand perceptions and reinforcing ideals. Campaigns are built around maximising the power and reach of the message against a set amount of time, or display space.

When this approach is taken out of this context and supplanted into a [...]

Author : Alasdair Munn
tcg: The Communication Group

For the past few months I have been writing about a vision of social media where social networks are not the only playing fields and where social media’s place within the marketing mix does not exist entirely within “online promotion”.
Understanding that people have different learning styles and different starting [...]