Digital strategy is, at the heart of it, about business growth. All marketing activity needs to be effective, goal oriented and measurable. Digital strategy is not a bolt on activity and the preparation of your strategy has to incorporate the planning and best practice procedures you would apply to all your business planning and marketing activities.
Sustainability is an approach, not a goal. In the interests of balance and continued best practice, a sustainable approach is essential. The most efficient way to change the way we consume is to change the way we produce. In order to change the way we produce we need to ensure the benefits of changing are reaching all four of the pillars