by Alasdair Munn | Dec 30, 2009
Social media years are a little like dog years. The signs are out that Social Media has settled into its teenage years. As with teenagers in general there are several teenage stereotypes. The overconfident rebel leader The party seeker and connector The Geek The...
by Alasdair Munn | Oct 12, 2009
Our quest to define, own and control ideas limits our ability to progress. This is the war cry of open source enthusiasts. Our capitalist indoctrination and the command and control structure within our institutions have a hard time accommodating this. It is not so...
by Alasdair Munn | Aug 17, 2009
Author: Alasdair Munn tcg: The Communication Group One-way or broadcast/display advertising and messaging has to rely on creating brand perceptions and reinforcing ideals. Campaigns are built around maximising the power and reach of the message against a set amount of...
by Alasdair Munn | Aug 3, 2009
Author : Alasdair Munn tcg: The Communication Group For the past few months I have been writing about a vision of social media where social networks are not the only playing fields and where social media’s place within the marketing mix does not exist entirely within...
by Alasdair Munn | Jul 14, 2009
Author : Alasdair Munn Reading all the comments and articles about the 15 year old Intern at Morgan Stanely and his research report has me scratching my head. I am not belittling “Matthew Robson’s” efforts, or suggesting that his report is not worth anything. In fact...
by Alasdair Munn | Jul 11, 2009
Author: Alasdair Munn tcg: The Communication Group People, myself included, like to talk of shifts in ideology and the complexities that go with transitions from an older, more predominant ideology towards a newer, more relevant one. I’m not sure this achieves much...
