This is a guest post written by Alex Shippee, and reproduced from the website for #SMchat. A “digital footprint” is what your presence on the Internet communicates to those who find it. Google is the usual starting point, but more and more people are using monitoring services or going straight to the big social platforms, [...]
Crowdsourcing Lauren Spierer
Post Written by Matt Freedman It has now been five days since 20-year-old Indiana University student Lauren Spierer was last seen, and the panic surrounding her disappearance seems to escalate each moment. How can I tell? Not from news outlets, who have done an admirable job covering the story but cannot possibly devote themselves to [...]
Dancing into the Cloud
Guest Post: Author Matthew Freedman The music industry’s adaptation to the Internet has been a struggle for survival. Hampered by a change in format, then cut out of the equation by piracy and peer-to-peer file sharing (90% of all downloads are unauthorized), the recording industry watched slack-jawed as sales dropped 64% from 1999-2009. Now, Artists [...]
Hotspotting: A New Era for the Interactive Advert
Guest Post: By Alexandra Beard Although Hotspotting, or Clickable Video Technology has been around since the early 2000’s it has only now started to attract the attention of big brands. Fuelled by our increasing accessiblilty to digital video content, Hotspotting is steathly encroaching on new domains and a larger audience. Hotspotting technology makes it possible [...]
5 Steps to Ensuring Process Enables Not Stifles
Organizational structure implies and demands process. We organize ourselves through adherence to rules. We are taught to comply through these official rules. It brings accountability and a safety net for employees who are afraid to mess up. Strict adherence to processes can however stifle creativity and create a culture where we focus on the tasks [...]
How Should I measure Social Media Activity?
Today I was asked this question. “How should I measure my social media activity?” I felt like asking, how do you measure land? Where is the context? Are you measuring you back yard? An estate? A farm? A country? What are you trying to measure? What are your objectives? How are you going to make [...]
How To Get Your Client To Plan For Cultural Transformation
As organizations realize that their customers hold control over their brand conversation, and harnessing the knowledge both from, and about their stakeholders is the smart and truly sustainable way forward, but the manner in which they respond is key. Twitter chats such as #smchat and #innochat deal with these topics all the time. Much wisdom [...]
Innovation: Why Africa Is The Place To Be – Opinion
If an American or European organisation were to invent the automobile today, they would not get it approved by the army of regulators, health and safety officers, industry regulators, environmental targets and all the other hurdles thrown in their way. If it were a Chinese organisation on the other hand, things would be different. [...]
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