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Author: Alasdair Munn tcg: The Communication Group One-way or broadcast/display advertising and messaging has to rely on creating brand perceptions and reinforcing ideals. Campaigns are built around maximising the power and reach of the message against a set amount of time, or display space. When this approach is taken out of this context and supplanted [...]

Author : Alasdair Munn tcg: The Communication Group For the past few months I have been writing about a vision of social media where social networks are not the only playing fields and where social media’s place within the marketing mix does not exist entirely within “online promotion”. Understanding that people have different learning styles [...]

I would first like to thank Max Gladwell for his blog entitled, Ten Ways that Social Media and Sustainability Align, which sparked the idea for this blog post. At face value, social media and sustainability are at opposite ends of the spectrum. Social media is inherently intangible and lives online, while sustainability is concerned with the [...]

Northern California’s KQED Public Television has developed an inspiring tool “You Decide”. You Decide describes itself as an “online devil’s advocate designed to challenge your point of view on current issues.” The debates are centred on the issues that are facing the candidates and the American voters in the presidential race. The user is asked [...]

In relation to the timeline of communication tools, websites are only a millisecond old. Even if we disregard paintings on cave walls and the formation of the alphabet and just start from the first printed word, websites are mere saplings against the giant redwood. Yet it is hard to imagine a life without websites; they [...]

I had intended to talk about social media in a business setting from the point of view of technology, tools and applications. After mulling this over in my head for a few days I realised that I was falling into the trap that so many people fall into. Social media cannot be defined by its [...]