The first thoughts of 2012 are concerned with sustainability and evolution. Big challenges lie ahead for retailers, manufacturers and service providers. Scarcity of resources and lower spending power, coupled with easier search and information gathering are leading to changes in the way we consume. It seems obvious that companies cannot be sustainable if they are [...]
Author: Alasdair Munn tcg: The Communication Group After attending Africa Gathering this weekend, the central key words and phrases I gained were: Relevance Solution based approach Context Understanding your stakeholders. Sustainable (All four cornerstones) In the West, particularly the US, the most publicised and most visible business model for the development of collaborative and people-connecting [...]
Sustainable Life Media has a great article about Tesco’s (UK’s largest supermarket chain) CEO Sir Terry Leahy wanting to “create a mass movement in green consumption” by making it easier and more affordable for customers to buy green products. A few years ago I would have put this down to a publicity stunt. I was [...]
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