Just as we saw with the music and the publishing industry, retailing has had to evolve. This is not an easy task to acomplish within a multi billion-dollar industry because the supporting infrastructure around retail, alone, has its’ own eco-system. We are all familiar with the arguments surrounding the publishing industry that reading needs to [...]
The following is a guest post written by Katherine Payne, one of tcg: agency’s best Social Media Specialists and Account Managers. Working with a client as an agency, and within the department of another company, is always educational, but they are always looking for one thing above all else: respect. Whether that means having an [...]
Author : Alasdair Munn tcg: The Communication Group For the past few months I have been writing about a vision of social media where social networks are not the only playing fields and where social media’s place within the marketing mix does not exist entirely within “online promotion”. Understanding that people have different learning styles [...]
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