Social Media: Strategy & Best Practice vs. Tips & Tricks

If I woke up one morning thinking “I want to open a restaurant” and immediately got onto the phone and ordered 50 free range chickens for delivery that day, I would not blame you for thinking I was a little soft in the head. Starting a restaurant takes planning....

Where is the beginning?

I love being exposed to new ideas, new approaches and new ways of looking at things. It was brought to my attention this week that what I regarded as the beginning is not necessarily a universal construct. Although I come across as being driven by process and form, my...

Social Media

Social Media has everybody talking, but are they all talking about the same thing? Social Media is such a vast subject, with many different nuances, disciplines, approaches and reference points. What do we use social media for? I asked a sample of people, male and...