We all talk about what’s next for social media. What is going to be the next Twitter or the next Facebook? Pinterest adoption is slowing down, is it going to last? These questions all have some bearing on the future of social media but, for me, these are the wrong questions. The quest for the [...]
“Content is King.” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and add value to customers has replaced the notion that the website is the destination. People are searching for content and information and expect to receive it in a format, device and time [...]
The following is a guest post written by Lisa Skrezec, a Social Media Specialist and Account Manager at tcg. Her background in marketing has sparked her interest in the entertainment, fashion and social media world. The only thing I love more than Facebook stalking and tweeting all sorts of outlandish hashtags, is television. When my [...]
Context gets a boost this year with the proliferation of location aware devices. The idea of using crowd-sourced information with the added layer of location aware intelligence makes me very excited. It is not only smart, it also provides the ideal tools for context and relevance. Yet, many remain stuck in the mindset of ‘Get [...]
If I woke up one morning thinking “I want to open a restaurant” and immediately got onto the phone and ordered 50 free range chickens for delivery that day, I would not blame you for thinking I was a little soft in the head. Starting a restaurant takes planning. Building a business plan, putting structures [...]
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