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Twitter is doing a fantastic job supporting the World AIDS Day. Changing their whole theme and incorporating the colour #RED has done much to spread the message and allow people to connect and spread their message. Having said that I have a problem with one aspect of the execution. It was brought to my attention [...]

It is great to have opinions. It is also a good idea to seek out and learn from other peoples perspectives. What is important is to apply what you have learned in a manner that ensures relevance and context.  I used to be an Apple evangelist. I still love Apple and it is my weapon [...]

As I sit here at my desk, peering at my beautiful Apple cinema display, keeping an eye on all the tools that allow me to connect with so many people remotely I am struck with a sense of … loss. I know, to some of my social media “connections” I am just a number in [...]

There is no doubting that the innovation and investment into social media tools, software and applications have come from the commercial sector. By that I mean start-ups backed up by investor capital, which have taken risks, believed in themselves and their ideas and run with them. It is no surprise that the most discussed social [...]

I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of opening a Twitter account. Indeed [...]

I have not been a fan of the term Web 2.0, mainly because of the many instances where it has been taken out of context. Through revisiting the man who coined the phrase, Tim O’Reilly I have rediscovered that his thoughts and concepts around this phrase not only make sense, but puts forward ideas and [...]