by Alasdair Munn | Aug 17, 2009
Author: Alasdair Munn tcg: The Communication Group One-way or broadcast/display advertising and messaging has to rely on creating brand perceptions and reinforcing ideals. Campaigns are built around maximising the power and reach of the message against a set amount of...
by Alasdair Munn | Aug 3, 2009
Author : Alasdair Munn tcg: The Communication Group For the past few months I have been writing about a vision of social media where social networks are not the only playing fields and where social media’s place within the marketing mix does not exist entirely within...
by Alasdair Munn | May 14, 2009
I love being exposed to new ideas, new approaches and new ways of looking at things. It was brought to my attention this week that what I regarded as the beginning is not necessarily a universal construct. Although I come across as being driven by process and form, my...
by Alasdair Munn | May 1, 2009
As I sit here at my desk, peering at my beautiful Apple cinema display, keeping an eye on all the tools that allow me to connect with so many people remotely I am struck with a sense of … loss. I know, to some of my social media “connections” I am just a number in a...
by Alasdair Munn | Apr 7, 2009
There is no doubting that the innovation and investment into social media tools, software and applications have come from the commercial sector. By that I mean start-ups backed up by investor capital, which have taken risks, believed in themselves and their ideas and...
