Wednesdays bring #SMCHAT, a Twitter chat now in its third year. The chat has four themes, each falling on one Wednesday within a month This Wednesday I moderated the chat on the theme of social change. You can see the framing post here. The main focus of the chat was to explore the process of [...]
Change Management – Adapt or Stagnate
The subject of change and adaption comes up regularly within the context of social media. Many practitioners of social media lament the slow pace of adoption from corporate bodies. However, the approach to change is key to its success. Change for its own sake is never a good idea. Equally, resisting change because you fear [...]
Context is Key
“Content is King.” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and add value to customers has replaced the notion that the website is the destination. People are searching for content and information and expect to receive it in a format, device and time [...]
You’ve Got People to your Website. Now What?
During a non-work related conversation with an SME owner yesterday, something he said illustrated some of the common perceptions SME owners have to online marketing. “I get several calls a day from guys who promise to get me on the first page of Google. Now, it seems to me they are calling how many companies [...]
2012: Economic Sustainability and Evolution
The first thoughts of 2012 are concerned with sustainability and evolution. Big challenges lie ahead for retailers, manufacturers and service providers. Scarcity of resources and lower spending power, coupled with easier search and information gathering are leading to changes in the way we consume. It seems obvious that companies cannot be sustainable if they are [...]
TV Shows & Social Media
The following is a guest post written by Lisa Skrezec, a Social Media Specialist and Account Manager at tcg. Her background in marketing has sparked her interest in the entertainment, fashion and social media world. The only thing I love more than Facebook stalking and tweeting all sorts of outlandish hashtags, is television. When my [...]
Social Media as a Weapon Against Disease Outbreaks
The following is a guest post written by David Marcus, a Social Media Specialist and Account Manager at tcg. His background in economics has sparked his interest in applying social media to solve real world problems. Social media moves fast. It can even move faster than nature itself, as evidenced by the 5.8 earthquake that [...]
Crowdsourcing Lauren Spierer
Post Written by Matt Freedman It has now been five days since 20-year-old Indiana University student Lauren Spierer was last seen, and the panic surrounding her disappearance seems to escalate each moment. How can I tell? Not from news outlets, who have done an admirable job covering the story but cannot possibly devote themselves to [...]
Dancing into the Cloud
Guest Post: Author Matthew Freedman The music industry’s adaptation to the Internet has been a struggle for survival. Hampered by a change in format, then cut out of the equation by piracy and peer-to-peer file sharing (90% of all downloads are unauthorized), the recording industry watched slack-jawed as sales dropped 64% from 1999-2009. Now, Artists [...]
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