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Guest Post Author: Alex Shippee Social Media is a funny thing. When it’s used well it can enrich a community or fulfill a latent need for an otherwise invisible audience. When it’s used personally, it’s a great way to keep in touch with far-away friends we wished lived closer. But when it’s used poorly, it’s [...]

As organizations realize that their customers hold control over their brand conversation, and harnessing the knowledge both from, and about their stakeholders is the smart and truly sustainable way forward, but the manner in which they respond is key. Twitter chats such as #smchat and #innochat deal with these topics all the time. Much wisdom [...]

Context gets a boost this year with the proliferation of location aware devices. The idea of using crowd-sourced information with the added layer of location aware intelligence makes me very excited.  It is not only smart, it also provides the ideal tools for context and relevance. Yet, many remain stuck in the mindset of ‘Get [...]

If an American or European organisation were to invent the automobile today, they would not get it approved by the army of regulators, health and safety officers, industry regulators, environmental targets and all the other hurdles thrown in their way. If it were a Chinese organisation on the other hand, things would be different. The [...]

Author: Alasdair Munn I have been thinking about the latest trends for using social media. Through participating in twitter chats like #smchat and #innochat I have been spotting some trends. Another huge area of learning for me has been looking at how people in situations where resources are limited, are approaching social media tools, technology [...]

It is fun going to conferences and events that focus on subjects that are important to you. Once such event for me has been Africa Gathering. It not only focuses on the continent of my birth, but also how technology and social media can help with creating sustainable development. Two of my favourite subjects. People [...]

Author: Alasdair Munn A common complaint from those advocating for the adoption of social media within their workspace is the difficulty they encounter in getting management or executive approval and/or the slow pace of adoption. All too often our approach to social media advocacy tends to focus too much on social media. In our quest [...]

Author: Alasdair Munn I am very pleased to see that Social Science, as a discipline, is receiving some attention, particularly with regard to social media. Of course, as a social scientist, I would be expected to be pleased, but this is an important point in the evolution of the way we conduct business. When I [...]

If I woke up one morning thinking “I want to open a restaurant” and immediately got onto the phone and ordered 50 free range chickens for delivery that day, I would not blame you for thinking I was a little soft in the head. Starting a restaurant takes planning. Building a business plan, putting structures [...]

Author: Alasdair Munn I loved my University years. I was lucky enough to find myself in a relatively carefree and safe environment in which I could explore the world without being exposed to its horrors. There was always an abundance of people wanting to engage in what we considered intellectual pursuits. We could stretch and [...]