It is still Marketing

Author : Alasdair Munn tcg: The Communication Group For the past few months I have been writing about a vision of social media where social networks are not the only playing fields and where social media’s place within the marketing mix does not exist entirely within...

Social Media, a Vehicle to Organisational Change

Author: Alasdair Munn tcg: The Communication Group Our shift from the industrial age to the information age has been led through our ability to make better-informed decisions. To achieve a competitive advantage we have had to have instant access to real-time...