Wednesdays bring #SMCHAT, a Twitter chat now in its third year. The chat has four themes, each falling on one Wednesday within a month This Wednesday I moderated the chat on the theme of social change. You can see the framing post here. The main focus of the chat was to explore the process of [...]
Change Management – Adapt or Stagnate
The subject of change and adaption comes up regularly within the context of social media. Many practitioners of social media lament the slow pace of adoption from corporate bodies. However, the approach to change is key to its success. Change for its own sake is never a good idea. Equally, resisting change because you fear [...]
2012: Economic Sustainability and Evolution
The first thoughts of 2012 are concerned with sustainability and evolution. Big challenges lie ahead for retailers, manufacturers and service providers. Scarcity of resources and lower spending power, coupled with easier search and information gathering are leading to changes in the way we consume. It seems obvious that companies cannot be sustainable if they are [...]
Are Social Media Strategists Slowing Down Social Media Adoption?
Author: Alasdair Munn tcg: The Communication Group People, myself included, like to talk of shifts in ideology and the complexities that go with transitions from an older, more predominant ideology towards a newer, more relevant one. I’m not sure this achieves much other than producing a smug group of self-labelled enlightened ones and a larger [...]
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