As organizations realize that their customers hold control over their brand conversation, and harnessing the knowledge both from, and about their stakeholders is the smart and truly sustainable way forward, but the manner in which they respond is key. Twitter chats such as #smchat and #innochat deal with these topics all the time. Much wisdom [...]
Twitter is doing a fantastic job supporting the World AIDS Day. Changing their whole theme and incorporating the colour #RED has done much to spread the message and allow people to connect and spread their message. Having said that I have a problem with one aspect of the execution. It was brought to my attention [...]
Author: Alasdair Munn tcg: The Communication Group One-way or broadcast/display advertising and messaging has to rely on creating brand perceptions and reinforcing ideals. Campaigns are built around maximising the power and reach of the message against a set amount of time, or display space. When this approach is taken out of this context and supplanted [...]
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