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Author: Alasdair Munn tcg: The Communication Group One-way or broadcast/display advertising and messaging has to rely on creating brand perceptions and reinforcing ideals. Campaigns are built around maximising the power and reach of the message against a set amount of time, or display space. When this approach is taken out of this context and supplanted [...]

Author: Alasdair Munn tcg: The Communication Group People, myself included, like to talk of shifts in ideology and the complexities that go with transitions from an older, more predominant ideology towards a newer, more relevant one. I’m not sure this achieves much other than producing a smug group of self-labelled enlightened ones and a larger [...]

Author: Alasdair Munn The West currently lives within a prescriptive mentality. The road to efficiency is paved with check boxes and packaged solutions. Robust and complicated infrastructure props up bad decisions and resources are used like wallpaper to paper over the cracks. Relative excess generally allows people to live well within this framework. I was [...]

Author: Alasdair Munn tcg: The Communication Group After attending Africa Gathering this weekend, the central key words and phrases I gained were: Relevance Solution based approach Context Understanding your stakeholders. Sustainable (All four cornerstones) In the West, particularly the US, the most publicised and most visible business model for the development of collaborative and people-connecting [...]

I have just read Chris Brogan’s blog post “Just as Difficult as it Seems” I posted a comment which I have reproduced here as I think it is relevant to my last few posts on this site. In Chris’s post, he talks about social media strategies being rather more involved and complicated than setting up [...]