by Alasdair Munn | Apr 26, 2012
What is Next For Social Media? We all talk about what’s next for social media. What is going to be the next Twitter or the next Facebook? Pinterest adoption is slowing down, is it going to last? These questions all have some bearing on the future of social media but,...
by Alasdair Munn | May 25, 2011
Hotspotting: A New Era for the Interactive Advert Guest Post: By Alexandra Beard Although Hotspotting, or Clickable Video Technology has been around since the early 2000’s it has only now started to attract the attention of big brands. Fuelled by our increasing...
by Alasdair Munn | Feb 18, 2011
5 Steps to Ensuring Process Enables Not Stifles Organizational structure implies and demands process. We organize ourselves through adherence to rules. We are taught to comply through these official rules. It brings accountability and a safety net for employees who...
by Alasdair Munn | Oct 14, 2010
How Should I measure Social Media Activity? Today I was asked this question. “How should I measure my social media activity?” I felt like asking, how do you measure land? Where is the context? Are you measuring you back yard? An estate? A farm? A country? What are...
by Alasdair Munn | Aug 12, 2010
How To Get Your Client To Plan For Cultural Transformation As organizations realize that their customers hold control over their brand conversation, and harnessing the knowledge both from, and about their stakeholders is the smart and truly sustainable way forward,...
