by Alasdair Munn | Apr 26, 2009
What can Africa teach the World about Technology? After attending Africa Gathering this weekend, the central key words and phrases I gained were: Relevance Solution based approach Context Understanding your stakeholders. Sustainable (All four cornerstones) In...
by Alasdair Munn | Apr 22, 2009
Author: Alasdair Munn tcg: The Communication Group “Content is King” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and have value added to it has replaced the notion that the website is the...
by Alasdair Munn | Apr 15, 2009
Author: Alasdair Munn tcg: The Communication Group I seldom write here about one of the aspects of my job that I like the best. Power Profiling. Power Profiling is about creating personas and understanding customers and audiences. It involves knowing how to...
by Alasdair Munn | Apr 14, 2009
I have just read Chris Brogan’s blog post “Just as Difficult as it Seems” I posted a comment which I have reproduced here as I think it is relevant to my last few posts on this site. In Chris’s post, he talks about social media strategies being...
by Alasdair Munn | Apr 9, 2009
Social Media's Value Proposition Guest Post by Clare Munn I have always been a big believer in EQ and IQ, and as I got older I realized I needed a bridge between the two, and therefore have called this CQ. C is for Connect or Collaborate or Communicate. It’s one thing...
by Alasdair Munn | Apr 7, 2009
There is no doubting that the innovation and investment into social media tools, software and applications have come from the commercial sector. By that I mean start-ups backed up by investor capital, which have taken risks, believed in themselves and their ideas and...
