by Alasdair Munn | Sep 10, 2008
Mainstreaming Sustainability EmailLinkedInTwitter Sustainable Life Media has a great article about Tesco’s (UK’s largest supermarket chain) CEO Sir Terry Leahy wanting to “create a mass movement in green consumption” by making it easier and more affordable for...
by Alasdair Munn | Aug 28, 2008
Social Media and Environmental Journalism I just love social media. I came across a 2 part article by Curtis Brainard entitled Public Opinion and Climate: Part I and Public Opinion and Climate: Part II through my membership to the social bookmarking site searchles. In...
by Alasdair Munn | Aug 20, 2008
Northern California’s KQED Public Television has developed an inspiring tool “You Decide”. You Decide describes itself as an “online devil’s advocate designed to challenge your point of view on current issues.” The debates are centred on the issues that are facing the...
by Alasdair Munn | Aug 7, 2008
In relation to the timeline of communication tools, websites are only a millisecond old. Even if we disregard paintings on cave walls and the formation of the alphabet and just start from the first printed word, websites are mere saplings against the giant redwood....
by Alasdair Munn | Jul 18, 2008
I had intended to talk about social media in a business setting from the point of view of technology, tools and applications. After mulling this over in my head for a few days I realised that I was falling into the trap that so many people fall into. Social media...
by Alasdair Munn | Jul 11, 2008
I recently listened to a handful of business leaders talk about social media and its place in the corporate world. It was interesting to see. Some metaphorically pointed out into the distance. “Social media belongs out there.” The feeling is that social media is...
