by Alasdair Munn | Nov 3, 2011
Keeping Retail Social, Fresh and Real: Access Anywhere Just as we saw with the music and the publishing industry, retailing has had to evolve. This is not an easy task to acomplish within a multi billion-dollar industry because the supporting infrastructure around...
by Alasdair Munn | Oct 20, 2011
Crowdsourcing – Understanding the Pitfalls To Harness The Rewards I love crowdsourcing. Actually, I love the ideal of crowdsourcing. What is not appealing about harnessing a collective intelligence, collaborating and drawing on a diverse multitude? It is one of the...
by Alasdair Munn | Feb 18, 2011
5 Steps to Ensuring Process Enables Not Stifles Organizational structure implies and demands process. We organize ourselves through adherence to rules. We are taught to comply through these official rules. It brings accountability and a safety net for employees who...
by Alasdair Munn | Oct 14, 2010
How Should I measure Social Media Activity? Today I was asked this question. “How should I measure my social media activity?” I felt like asking, how do you measure land? Where is the context? Are you measuring you back yard? An estate? A farm? A country? What are...
by Alasdair Munn | Aug 12, 2010
How To Get Your Client To Plan For Cultural Transformation As organizations realize that their customers hold control over their brand conversation, and harnessing the knowledge both from, and about their stakeholders is the smart and truly sustainable way forward,...
by Alasdair Munn | Aug 11, 2010
A Clear Path To Context Context gets a boost this year with the proliferation of location aware devices. The idea of using crowd-sourced information with the added layer of location aware intelligence makes me very excited. It is not only smart, it also provides the...
