Change Management – Adapt or Stagnate

Change Management – Adapt or Stagnate

Change Management - Adapt or Stagnate The subject of change and adaption comes up regularly within the context of social media. Many practitioners of social media lament the slow pace of adoption from corporate bodies. However, the approach to change is key to its...
How Social Media has Shaped News – The Mugabe Fiasco

How Social Media has Shaped News – The Mugabe Fiasco

How Social Media has Shaped News – The Mugabe Fiasco When studying journalism some 25 years ago we used to talk about ‘News induced crime waves.’ As a publisher, to create the illusion that the crime of, say, snatching handbags from grannies is on the increase,...
Context is Key

Context is Key

Context is Key “Content is King.” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and add value to customers has replaced the notion that the website is the destination. People are searching for...
The Art Of Simplification

The Art Of Simplification

The Art Of Simplification There is nothing simple about the art of simplification. It requires a deep understanding of the complexities of the entire organizational structure and offering, mapped to the user journey. Simplicity is a great mantra when it is part of a...
You’ve Got People to your Website. Now What?

You’ve Got People to your Website. Now What?

You’ve Got People to your Website. Now What? During a non-work related conversation with an SME owner yesterday, something he said illustrated some of the common perceptions SME owners have to online marketing. “I get several calls a day from guys who promise to get...
Static Websites Versus Dynamic Websites

Static Websites Versus Dynamic Websites

Static Websites Versus Dynamic Websites Something we get asked to explain quite often is the difference between a static website and a dynamic website. A quick search for a link to point people to brought up a series of detailed explanations written by technologists,...