The Politics of Followers

As I sit here at my desk, peering at my beautiful Apple cinema display, keeping an eye on all the tools that allow me to connect with so many people remotely I am struck with a sense of … loss. I know, to some of my social media “connections” I am just a number in a...

The Deepend of Social Media

There is no doubting that the innovation and investment into social media tools, software and applications have come from the commercial sector. By that I mean start-ups backed up by investor capital, which have taken risks, believed in themselves and their ideas and...
The Sustainability of Social Media

The Sustainability of Social Media

The Sustainability of Social Media I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a...

Rediscovering Web 2.0

I have not been a fan of the term Web 2.0, mainly because of the many instances where it has been taken out of context. Through revisiting the man who coined the phrase, Tim O’Reilly I have rediscovered that his thoughts and concepts around this phrase not only make...