Crowdsourcing – Understanding the Pitfalls To Harness The Rewards

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I love crowdsourcing. Actually, I love the ideal of crowdsourcing. What is not appealing about harnessing a collective intelligence, collaborating and drawing on a diverse multitude? It is one of the best uses is of social tools and our ability to connect from anywhere. But crowdsourcing is neither a magic bullet nor a stand-alone solution. [...]

Social Media in a Business Setting: Part Two

I had intended to talk about social media in a business setting from the point of view of technology, tools and applications. After mulling this over in my head for a few days I realised that I was falling into the trap that so many people fall into. Social media cannot be defined by its [...]