Wednesdays bring #SMCHAT, a Twitter chat now in its third year. The chat has four themes, each falling on one Wednesday within a month This Wednesday I moderated the chat on the theme of social change. You can see the framing post here. The main focus of the chat was to explore the process of [...]
Context is Key
“Content is King.” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and add value to customers has replaced the notion that the website is the destination. People are searching for content and information and expect to receive it in a format, device and time [...]
You’ve Got People to your Website. Now What?
During a non-work related conversation with an SME owner yesterday, something he said illustrated some of the common perceptions SME owners have to online marketing. “I get several calls a day from guys who promise to get me on the first page of Google. Now, it seems to me they are calling how many companies [...]
Social Media: Social Science not Computer Science
Author: Alasdair Munn I am very pleased to see that Social Science, as a discipline, is receiving some attention, particularly with regard to social media. Of course, as a social scientist, I would be expected to be pleased, but this is an important point in the evolution of the way we conduct business. When I [...]
Social Media: More Than for Those Who Can “Cook a Bit”.
If I woke up one morning thinking “I want to open a restaurant” and immediately got onto the phone and ordered 50 free range chickens for delivery that day, I would not blame you for thinking I was a little soft in the head. Starting a restaurant takes planning. Building a business plan, putting structures [...]
Social Media: The Teenage Years
Social media years are a little like dog years. The signs are out that Social Media has settled into its teenage years. As with teenagers in general there are several teenage stereotypes. The overconfident rebel leader The party seeker and connector The Geek The student The non-conformist The Overconfident Rebel Leader Full of self-belief, cocky [...]
Are Social Media Strategists Slowing Down Social Media Adoption?
Author: Alasdair Munn tcg: The Communication Group People, myself included, like to talk of shifts in ideology and the complexities that go with transitions from an older, more predominant ideology towards a newer, more relevant one. I’m not sure this achieves much other than producing a smug group of self-labelled enlightened ones and a larger [...]
Start at the Beginning
It is great to have opinions. It is also a good idea to seek out and learn from other peoples perspectives. What is important is to apply what you have learned in a manner that ensures relevance and context. I used to be an Apple evangelist. I still love Apple and it is my weapon [...]
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