by Alasdair Munn | Apr 25, 2012
Transcript from #Smchat on Social Change April 26 2012 Wednesdays bring #SMCHAT, a Twitter chat now in its third year. The chat has four themes, each falling on one Wednesday within a month This Wednesday I moderated the chat on the theme of social change. You can see...
by Alasdair Munn | Apr 4, 2012
Context is Key “Content is King.” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and add value to customers has replaced the notion that the website is the destination. People are searching for...
by Alasdair Munn | Feb 3, 2012
You’ve Got People to your Website. Now What? During a non-work related conversation with an SME owner yesterday, something he said illustrated some of the common perceptions SME owners have to online marketing. “I get several calls a day from guys who promise to get...
by Alasdair Munn | Jan 15, 2010
Author: Alasdair Munn A common complaint from those advocating for the adoption of social media within their workspace is the difficulty they encounter in getting management or executive approval and/or the slow pace of adoption. All too often our approach to social...
by Alasdair Munn | Jan 12, 2010
Social Media: Social Science not Computer Science I am very pleased to see that Social Science, as a discipline, is receiving some attention, particularly with regard to social media. Of course, as a social scientist, I would be expected to be pleased, but this is an...