Author: Alasdair Munn tcg: The Communication Group Our shift from the industrial age to the information age has been led through our ability to make better-informed decisions. To achieve a competitive advantage we have had to have instant access to real-time information, harness our collective expertise and intellectual property and ensure we are nimble and [...]
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Social Media, a Vehicle to Organisational Change
Filed Under: Social Media Tagged With: Collaboration, competitive advantage, context, Information age, Real-time, relevance, Social Media, strategist, Unique business rules
Social Media is no walk in the Park

I have just read Chris Brogan’s blog post “Just as Difficult as it Seems” I posted a comment which I have reproduced here as I think it is relevant to my last few posts on this site. In Chris’s post, he talks about social media strategies being rather more involved and complicated than setting up [...]
Filed Under: Social Media Tagged With: Alasdair, Munn, Social Media, Social media strategy, strategist, UGV, user generated value

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