Author: Alasdair Munn tcg: The Communication Group Our shift from the industrial age to the information age has been led through our ability to make better-informed decisions. To achieve a competitive advantage we have had to have instant access to real-time information, harness our collective expertise and intellectual property and ensure we are nimble and [...]
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Social Media, a Vehicle to Organisational Change
Filed Under: Social Media Tagged With: Collaboration, competitive advantage, context, Information age, Real-time, relevance, Social Media, strategist, Unique business rules
Start at the Beginning

It is great to have opinions. It is also a good idea to seek out and learn from other peoples perspectives. What is important is to apply what you have learned in a manner that ensures relevance and context. I used to be an Apple evangelist. I still love Apple and it is my weapon [...]
Filed Under: Social Media Tagged With: Apple vs PC, context, discovery, relevance, Social Media, strategy, Twitter

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