by Alasdair Munn | Jan 11, 2010
If I woke up one morning thinking “I want to open a restaurant” and immediately got onto the phone and ordered 50 free range chickens for delivery that day, I would not blame you for thinking I was a little soft in the head. Starting a restaurant takes planning....
by Alasdair Munn | Aug 17, 2009
Author: Alasdair Munn tcg: The Communication Group One-way or broadcast/display advertising and messaging has to rely on creating brand perceptions and reinforcing ideals. Campaigns are built around maximising the power and reach of the message against a set amount of...
by Alasdair Munn | Jul 11, 2009
Author: Alasdair Munn tcg: The Communication Group People, myself included, like to talk of shifts in ideology and the complexities that go with transitions from an older, more predominant ideology towards a newer, more relevant one. I’m not sure this achieves much...
by Alasdair Munn | May 23, 2009
Development Aid's Bitter Little Pill The West currently lives within a prescriptive mentality. The road to efficiency is paved with check boxes and packaged solutions. Robust and complicated infrastructure props up bad decisions and resources are used like wallpaper...
by Alasdair Munn | Apr 26, 2009
What can Africa teach the World about Technology? After attending Africa Gathering this weekend, the central key words and phrases I gained were: Relevance Solution based approach Context Understanding your stakeholders. Sustainable (All four cornerstones) In...
