During a non-work related conversation with an SME owner yesterday, something he said illustrated some of the common perceptions SME owners have to online marketing. “I get several calls a day from guys who promise to get me on the first page of Google. Now, it seems to me they are calling how many companies [...]
Author: Alasdair Munn tcg: The Communication Group I seldom write here about one of the aspects of my job that I like the best. Power Profiling. Power Profiling is about creating personas and understanding customers and audiences. It involves knowing how to communicate to them. Appreciating how they learn, how they are influenced. Knowing their [...]
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