You’ve Got People to your Website. Now What?

You’ve Got People to your Website. Now What?

You’ve Got People to your Website. Now What? During a non-work related conversation with an SME owner yesterday, something he said illustrated some of the common perceptions SME owners have to online marketing. “I get several calls a day from guys who promise to get...

Power Profiling: take off your shoes

Author: Alasdair Munn tcg: The Communication Group I seldom write here about one of the aspects of my job that I like the best. Power Profiling. Power Profiling is about creating personas and understanding customers and audiences. It involves knowing how to...