“Content is King.” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and add value to customers has replaced the notion that the website is the destination. People are searching for content and information and expect to receive it in a format, device and time [...]
There is nothing simple about the art of simplification. It requires a deep understanding of the complexities of the entire organizational structure and offering, mapped to the user journey. Simplicity is a great mantra when it is part of a bigger effort to understand all the variables. To simplify without context, or without the whole [...]
Context gets a boost this year with the proliferation of location aware devices. The idea of using crowd-sourced information with the added layer of location aware intelligence makes me very excited. It is not only smart, it also provides the ideal tools for context and relevance. Yet, many remain stuck in the mindset of ‘Get [...]
Author: Alasdair Munn tcg: The Communication Group One-way or broadcast/display advertising and messaging has to rely on creating brand perceptions and reinforcing ideals. Campaigns are built around maximising the power and reach of the message against a set amount of time, or display space. When this approach is taken out of this context and supplanted [...]
It is great to have opinions. It is also a good idea to seek out and learn from other peoples perspectives. What is important is to apply what you have learned in a manner that ensures relevance and context. I used to be an Apple evangelist. I still love Apple and it is my weapon [...]
Author: Alasdair Munn tcg: The Communication Group “Content is King” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and have value added to it has replaced the notion that the website is the destination. People are searching for content. To put some context to [...]
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