by Alasdair Munn | Oct 1, 2012
The Distracted Online Viewer - New Ways to Deliver Content Technology and social media have changed the way we procure our information. We have acquired a ‘search’ mentality, which presents us with endless content options. As a result, we need to present our content...
by Alasdair Munn | Apr 4, 2012
Context is Key “Content is King.” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and add value to customers has replaced the notion that the website is the destination. People are searching for...
by Alasdair Munn | Mar 25, 2012
The Art Of Simplification There is nothing simple about the art of simplification. It requires a deep understanding of the complexities of the entire organizational structure and offering, mapped to the user journey. Simplicity is a great mantra when it is part of a...
by Alasdair Munn | Aug 11, 2010
A Clear Path To Context Context gets a boost this year with the proliferation of location aware devices. The idea of using crowd-sourced information with the added layer of location aware intelligence makes me very excited. It is not only smart, it also provides the...
by Alasdair Munn | Aug 17, 2009
Author: Alasdair Munn tcg: The Communication Group One-way or broadcast/display advertising and messaging has to rely on creating brand perceptions and reinforcing ideals. Campaigns are built around maximising the power and reach of the message against a set amount of...
