Author: Alasdair Munn A common complaint from those advocating for the adoption of social media within their workspace is the difficulty they encounter in getting management or executive approval and/or the slow pace of adoption. All too often our approach to social media advocacy tends to focus too much on social media. In our quest [...]
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Hey Social Media – It’s not all about You!
Filed Under: Social Media Tagged With: Clare Munn, Collaboration, how to get social media buy in, Integrated, internal, organizational social media, Social Media, strategy, tcgagency
Social Media, a Vehicle to Organisational Change
Author: Alasdair Munn tcg: The Communication Group Our shift from the industrial age to the information age has been led through our ability to make better-informed decisions. To achieve a competitive advantage we have had to have instant access to real-time information, harness our collective expertise and intellectual property and ensure we are nimble and [...]
Filed Under: Social Media Tagged With: Collaboration, competitive advantage, context, Information age, Real-time, relevance, Social Media, strategist, Unique business rules
The Changing face of Social Media
In relation to the timeline of communication tools, websites are only a millisecond old. Even if we disregard paintings on cave walls and the formation of the alphabet and just start from the first printed word, websites are mere saplings against the giant redwood. Yet it is hard to imagine a life without websites; they [...]
Filed Under: Social Media Tagged With: 10-foot interface, alternative fuels, climate change, Collaboration, community, green prepare, lead certification, mobile devices, online portals, Rocky Mountain Institute, Social Media, social media platform, tcg, technology, widgets
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