by Alasdair Munn | Apr 25, 2012
Transcript from #Smchat on Social Change April 26 2012 Wednesdays bring #SMCHAT, a Twitter chat now in its third year. The chat has four themes, each falling on one Wednesday within a month This Wednesday I moderated the chat on the theme of social change. You can see...
by Alasdair Munn | Apr 24, 2012
Change Management - Adapt or Stagnate The subject of change and adaption comes up regularly within the context of social media. Many practitioners of social media lament the slow pace of adoption from corporate bodies. However, the approach to change is key to its...
by Alasdair Munn | Apr 11, 2012
How Social Media has Shaped News – The Mugabe Fiasco When studying journalism some 25 years ago we used to talk about ‘News induced crime waves.’ As a publisher, to create the illusion that the crime of, say, snatching handbags from grannies is on the increase,...
by Alasdair Munn | Apr 4, 2012
Context is Key “Content is King.” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and add value to customers has replaced the notion that the website is the destination. People are searching for...
by Alasdair Munn | Mar 25, 2012
The Art Of Simplification There is nothing simple about the art of simplification. It requires a deep understanding of the complexities of the entire organizational structure and offering, mapped to the user journey. Simplicity is a great mantra when it is part of a...
by Alasdair Munn | Feb 3, 2012
You’ve Got People to your Website. Now What? During a non-work related conversation with an SME owner yesterday, something he said illustrated some of the common perceptions SME owners have to online marketing. “I get several calls a day from guys who promise to get...
