by Alasdair Munn | Mar 31, 2009
Author: Alasdair Munn tcg: The Communication Group User Generated Content (UGC) is no longer news; it is an established part of our lives. We expect to be able to participate, share and create online. Just as having a mobile phone is standard. Do you remember when...
by Alasdair Munn | Mar 19, 2009
We talk about social networks and how organizations can leverage them to build community, connection, engagement and trust with their customers. Our mission is to convince organizations to start learning how to utilize these resources and shift their attitudes. But,...
by Alasdair Munn | Jan 28, 2009
The Sustainability of Social Media I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a...
by Alasdair Munn | Nov 28, 2008
The ROI of social media debate rages on. People are getting quite bored of it, yet it is still intriguing as this is an important topic. Following our previous post, The ROI of Social Media – Get the Biggest Bang for Your Buck, several thoughts need to be added...
by Alasdair Munn | Sep 30, 2008
I have not been a fan of the term Web 2.0, mainly because of the many instances where it has been taken out of context. Through revisiting the man who coined the phrase, Tim O’Reilly I have rediscovered that his thoughts and concepts around this phrase not only make...
by Alasdair Munn | Sep 19, 2008
10 ways Social Media and Sustainability Align in the Corporate World. I would first like to thank Max Gladwell for his blog entitled, Ten Ways that Social Media and Sustainability Align, which sparked the idea for this blog post. At face value, social media and...
