by Alasdair Munn | Apr 15, 2009
Author: Alasdair Munn tcg: The Communication Group I seldom write here about one of the aspects of my job that I like the best. Power Profiling. Power Profiling is about creating personas and understanding customers and audiences. It involves knowing how to...
by Alasdair Munn | Apr 14, 2009
I have just read Chris Brogan’s blog post “Just as Difficult as it Seems” I posted a comment which I have reproduced here as I think it is relevant to my last few posts on this site. In Chris’s post, he talks about social media strategies being...
by Alasdair Munn | Apr 7, 2009
There is no doubting that the innovation and investment into social media tools, software and applications have come from the commercial sector. By that I mean start-ups backed up by investor capital, which have taken risks, believed in themselves and their ideas and...
by Alasdair Munn | Mar 31, 2009
Author: Alasdair Munn tcg: The Communication Group User Generated Content (UGC) is no longer news; it is an established part of our lives. We expect to be able to participate, share and create online. Just as having a mobile phone is standard. Do you remember when...
by Alasdair Munn | Mar 19, 2009
We talk about social networks and how organizations can leverage them to build community, connection, engagement and trust with their customers. Our mission is to convince organizations to start learning how to utilize these resources and shift their attitudes. But,...
by Alasdair Munn | Jan 28, 2009
The Sustainability of Social Media I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a...
