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		<title>Social Media, a Vehicle to Organisational Change</title>
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				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[competitive advantage]]></category>
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		<category><![CDATA[Information age]]></category>
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		<description><![CDATA[Author: Alasdair Munn tcg: The Communication Group Our shift from the industrial age to the information age has been led through our ability to make better-informed decisions. To achieve a competitive advantage we have had to have instant access to real-time information, harness our collective expertise and intellectual property and ensure we are nimble and [...]]]></description>
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