by Alasdair Munn | Oct 14, 2010
How Should I measure Social Media Activity? Today I was asked this question. “How should I measure my social media activity?” I felt like asking, how do you measure land? Where is the context? Are you measuring you back yard? An estate? A farm? A country? What are...
by Alasdair Munn | Aug 12, 2010
How To Get Your Client To Plan For Cultural Transformation As organizations realize that their customers hold control over their brand conversation, and harnessing the knowledge both from, and about their stakeholders is the smart and truly sustainable way forward,...
by Alasdair Munn | Feb 4, 2010
Author: Alasdair Munn I have been thinking about the latest trends for using social media. Through participating in twitter chats like #smchat and #innochat I have been spotting some trends. Another huge area of learning for me has been looking at how people in...
by Alasdair Munn | Jan 17, 2010
Africa: Doing Her Bit for Haiti EmailLinkedInTwitter It is fun going to conferences and events that focus on subjects that are important to you. Once such event for me has been Africa Gathering. It not only focuses on the continent of my birth, but also how technology...
by Alasdair Munn | Jan 15, 2010
Author: Alasdair Munn A common complaint from those advocating for the adoption of social media within their workspace is the difficulty they encounter in getting management or executive approval and/or the slow pace of adoption. All too often our approach to social...
