by Alasdair Munn | Jun 28, 2011
Managing a Digital Footprint This is a guest post written by Alex Shippee, and reproduced from the website for #SMchat. A “digital footprint” is what your presence on the Internet communicates to those who find it. Google is the usual starting point, but more and more...
by Alasdair Munn | Jun 8, 2011
Crowdsourcing Lauren Spierer Guest Post Written by Matt Freedman It has now been five days since 20-year-old Indiana University student Lauren Spierer was last seen, and the panic surrounding her disappearance seems to escalate each moment. How can I tell? Not from...
by Alasdair Munn | Jun 2, 2011
Dancing into the Cloud Guest Post: Author Matthew Freedman The music industry’s adaptation to the Internet has been a struggle for survival. Hampered by a change in format, then cut out of the equation by piracy and peer-to-peer file sharing (90% of all downloads are...
by Alasdair Munn | May 25, 2011
Hotspotting: A New Era for the Interactive Advert Guest Post: By Alexandra Beard Although Hotspotting, or Clickable Video Technology has been around since the early 2000’s it has only now started to attract the attention of big brands. Fuelled by our increasing...
by Alasdair Munn | Feb 18, 2011
5 Steps to Ensuring Process Enables Not Stifles Organizational structure implies and demands process. We organize ourselves through adherence to rules. We are taught to comply through these official rules. It brings accountability and a safety net for employees who...
