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		<title>The Sustainability of Social Media</title>
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		<pubDate>Wed, 28 Jan 2009 16:47:36 +0000</pubDate>
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		<description><![CDATA[I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of opening a Twitter account. Indeed [...]]]></description>
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