Guest Post: By Alexandra Beard Although Hotspotting, or Clickable Video Technology has been around since the early 2000’s it has only now started to attract the attention of big brands. Fuelled by our increasing accessiblilty to digital video content, Hotspotting is steathly encroaching on new domains and a larger audience. Hotspotting technology makes it possible [...]
Today I was asked this question. “How should I measure my social media activity?” I felt like asking, how do you measure land? Where is the context? Are you measuring you back yard? An estate? A farm? A country? What are you trying to measure? What are your objectives? How are you going to make [...]
Guest Post Author: Alex Shippee Social Media is a funny thing. When it’s used well it can enrich a community or fulfill a latent need for an otherwise invisible audience. When it’s used personally, it’s a great way to keep in touch with far-away friends we wished lived closer. But when it’s used poorly, it’s [...]
As organizations realize that their customers hold control over their brand conversation, and harnessing the knowledge both from, and about their stakeholders is the smart and truly sustainable way forward, but the manner in which they respond is key. Twitter chats such as #smchat and #innochat deal with these topics all the time. Much wisdom [...]
Context gets a boost this year with the proliferation of location aware devices. The idea of using crowd-sourced information with the added layer of location aware intelligence makes me very excited. It is not only smart, it also provides the ideal tools for context and relevance. Yet, many remain stuck in the mindset of ‘Get [...]
If an American or European organisation were to invent the automobile today, they would not get it approved by the army of regulators, health and safety officers, industry regulators, environmental targets and all the other hurdles thrown in their way. If it were a Chinese organisation on the other hand, things would be different. [...]
Author: Alasdair Munn I am very pleased to see that Social Science, as a discipline, is receiving some attention, particularly with regard to social media. Of course, as a social scientist, I would be expected to be pleased, but this is an important point in the evolution of the way we conduct business. When I [...]
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