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	<title>&#187; roi of social media</title>
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		<title>The Deepend of Social Media</title>
		<link>http://alasdairmunn.com/misguided-social-media/</link>
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		<pubDate>Tue, 07 Apr 2009 15:08:12 +0000</pubDate>
		<dc:creator>ajmunn</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[enterprise social software]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[roi of social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[ugv. user generated value]]></category>

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		<description><![CDATA[There is no doubting that the innovation and investment into social media tools, software and applications have come from the commercial sector. By that I mean start-ups backed up by investor capital, which have taken risks, believed in themselves and their ideas and run with them. It is no surprise that the most discussed social [...]]]></description>
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