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		<title>Hey Social Media &#8211; It&#8217;s not all about You!</title>
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		<pubDate>Fri, 15 Jan 2010 18:32:35 +0000</pubDate>
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				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Clare Munn]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[how to get social media buy in]]></category>
		<category><![CDATA[Integrated]]></category>
		<category><![CDATA[internal]]></category>
		<category><![CDATA[organizational social media]]></category>
		<category><![CDATA[strategy]]></category>
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		<description><![CDATA[Author: Alasdair Munn A common complaint from those advocating for the adoption of social media within their workspace is the difficulty they encounter in getting management or executive approval and/or the slow pace of adoption. All too often our approach to social media advocacy tends to focus too much on social media. In our quest [...]]]></description>
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