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	<title>&#187; context</title>
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		<title>A Clear Path To Context</title>
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		<pubDate>Wed, 11 Aug 2010 14:42:25 +0000</pubDate>
		<dc:creator>ajmunn</dc:creator>
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		<category><![CDATA[context]]></category>
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		<description><![CDATA[Context gets a boost this year with the proliferation of location aware devices. The idea of using crowd-sourced information with the added layer of location aware intelligence makes me very excited.  It is not only smart, it also provides the ideal tools for context and relevance. Yet, many remain stuck in the mindset of ‘Get [...]]]></description>
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		<title>Broadcasting your Social Media?</title>
		<link>http://alasdairmunn.com/broadcasting-your-social-media/</link>
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		<pubDate>Mon, 17 Aug 2009 17:25:55 +0000</pubDate>
		<dc:creator>ajmunn</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Alasdair]]></category>
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		<category><![CDATA[context]]></category>
		<category><![CDATA[Munn]]></category>
		<category><![CDATA[perceptions]]></category>
		<category><![CDATA[tcg]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://alasdairmunn.com/?p=708</guid>
		<description><![CDATA[Author: Alasdair Munn tcg: The Communication Group One-way or broadcast/display advertising and messaging has to rely on creating brand perceptions and reinforcing ideals. Campaigns are built around maximising the power and reach of the message against a set amount of time, or display space. When this approach is taken out of this context and supplanted [...]]]></description>
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		<title>Social Media, a Vehicle to Organisational Change</title>
		<link>http://alasdairmunn.com/social-media-a-vehicle-to-organisational-change/</link>
		<comments>http://alasdairmunn.com/social-media-a-vehicle-to-organisational-change/#comments</comments>
		<pubDate>Thu, 28 May 2009 10:41:27 +0000</pubDate>
		<dc:creator>ajmunn</dc:creator>
				<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[context]]></category>
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		<description><![CDATA[Author: Alasdair Munn tcg: The Communication Group Our shift from the industrial age to the information age has been led through our ability to make better-informed decisions. To achieve a competitive advantage we have had to have instant access to real-time information, harness our collective expertise and intellectual property and ensure we are nimble and [...]]]></description>
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		<title>Start at the Beginning</title>
		<link>http://alasdairmunn.com/start-at-the-beginning/</link>
		<comments>http://alasdairmunn.com/start-at-the-beginning/#comments</comments>
		<pubDate>Fri, 08 May 2009 12:46:51 +0000</pubDate>
		<dc:creator>ajmunn</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Apple vs PC]]></category>
		<category><![CDATA[context]]></category>
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		<category><![CDATA[relevance]]></category>
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		<guid isPermaLink="false">http://alasdairmunn.com/?p=587</guid>
		<description><![CDATA[It is great to have opinions. It is also a good idea to seek out and learn from other peoples perspectives. What is important is to apply what you have learned in a manner that ensures relevance and context.  I used to be an Apple evangelist. I still love Apple and it is my weapon [...]]]></description>
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		<title>Context Rules Social Media</title>
		<link>http://alasdairmunn.com/context-rules-social-media/</link>
		<comments>http://alasdairmunn.com/context-rules-social-media/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 11:44:24 +0000</pubDate>
		<dc:creator>ajmunn</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience profiling]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[social media strategies]]></category>

		<guid isPermaLink="false">http://alasdairmunn.com/?p=543</guid>
		<description><![CDATA[Author: Alasdair Munn tcg: The Communication Group “Content is King” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and have value added to it has replaced the notion that the website is the destination. People are searching for content. To put some context to [...]]]></description>
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