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	<title>&#187; audience</title>
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		<title>What is Next For Social Media?</title>
		<link>http://alasdairmunn.com/what-is-next-for-social-media/</link>
		<comments>http://alasdairmunn.com/what-is-next-for-social-media/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 10:37:41 +0000</pubDate>
		<dc:creator>ajmunn</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adoption]]></category>
		<category><![CDATA[Alasdair]]></category>
		<category><![CDATA[audience]]></category>
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		<category><![CDATA[model]]></category>
		<category><![CDATA[Munn]]></category>
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		<category><![CDATA[ROI]]></category>
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		<guid isPermaLink="false">http://alasdairmunn.com/?p=1356</guid>
		<description><![CDATA[We all talk about what’s next for social media. What is going to be the next Twitter or the next Facebook? Pinterest adoption is slowing down, is it going to last? These questions all have some bearing on the future of social media but, for me, these are the wrong questions. The quest for the [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Transcript from #Smchat on Social Change April 26 2012</title>
		<link>http://alasdairmunn.com/transcript-from-smchat-on-social-change-april-26-2012/</link>
		<comments>http://alasdairmunn.com/transcript-from-smchat-on-social-change-april-26-2012/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 18:53:56 +0000</pubDate>
		<dc:creator>ajmunn</dc:creator>
				<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[#smchat]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[cause]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[collaborate]]></category>
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		<category><![CDATA[connectivity]]></category>
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		<category><![CDATA[social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://alasdairmunn.com/?p=1347</guid>
		<description><![CDATA[Wednesdays bring #SMCHAT, a Twitter chat now in its third year. The chat has four themes, each falling on one Wednesday within a month This Wednesday I moderated the chat on the theme of social change. You can see the framing post here. The main focus of the chat was to explore the process of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Context is Key</title>
		<link>http://alasdairmunn.com/context-is-key/</link>
		<comments>http://alasdairmunn.com/context-is-key/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 11:21:49 +0000</pubDate>
		<dc:creator>ajmunn</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[competitors]]></category>
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		<category><![CDATA[differntiate]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[influence]]></category>
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		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://alasdairmunn.com/?p=1303</guid>
		<description><![CDATA[“Content is King.” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and add value to customers has replaced the notion that the website is the destination. People are searching for content and information and expect to receive it in a format, device and time [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>TV Shows &amp; Social Media</title>
		<link>http://alasdairmunn.com/tv-shows-social-media/</link>
		<comments>http://alasdairmunn.com/tv-shows-social-media/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 17:28:31 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Guest Posts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[impact]]></category>
		<category><![CDATA[partake]]></category>
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		<category><![CDATA[proven]]></category>
		<category><![CDATA[ratings]]></category>
		<category><![CDATA[real time web]]></category>
		<category><![CDATA[televisions]]></category>
		<category><![CDATA[the bachelor]]></category>
		<category><![CDATA[tv shows]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[world wide web]]></category>

		<guid isPermaLink="false">http://alasdairmunn.com/?p=1084</guid>
		<description><![CDATA[The following is a guest post written by Lisa Skrezec, a Social Media Specialist and Account Manager at tcg. Her background in marketing has sparked her interest in the entertainment, fashion and social media world. The only thing I love more than Facebook stalking and tweeting all sorts of outlandish hashtags, is television. When my [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>A Clear Path To Context</title>
		<link>http://alasdairmunn.com/a-clear-path-to-context/</link>
		<comments>http://alasdairmunn.com/a-clear-path-to-context/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 14:42:25 +0000</pubDate>
		<dc:creator>ajmunn</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[FourSquare]]></category>
		<category><![CDATA[geotagging]]></category>
		<category><![CDATA[Location]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://alasdairmunn.com/?p=871</guid>
		<description><![CDATA[Context gets a boost this year with the proliferation of location aware devices. The idea of using crowd-sourced information with the added layer of location aware intelligence makes me very excited.  It is not only smart, it also provides the ideal tools for context and relevance. Yet, many remain stuck in the mindset of ‘Get [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<item>
		<title>Social Media: More Than for Those Who Can &#8220;Cook a Bit&#8221;.</title>
		<link>http://alasdairmunn.com/social-media-more-than-for-those-who-can-cook-a-bit/</link>
		<comments>http://alasdairmunn.com/social-media-more-than-for-those-who-can-cook-a-bit/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 20:36:14 +0000</pubDate>
		<dc:creator>ajmunn</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Clare Munn]]></category>
		<category><![CDATA[profiling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tcgagency]]></category>

		<guid isPermaLink="false">http://alasdairmunn.com/?p=815</guid>
		<description><![CDATA[If I woke up one morning thinking “I want to open a restaurant” and immediately got onto the phone and ordered 50 free range chickens for delivery that day, I would not blame you for thinking I was a little soft in the head. Starting a restaurant takes planning. Building a business plan, putting structures [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Where is the beginning?</title>
		<link>http://alasdairmunn.com/where-is-the-beginning/</link>
		<comments>http://alasdairmunn.com/where-is-the-beginning/#comments</comments>
		<pubDate>Thu, 14 May 2009 19:42:22 +0000</pubDate>
		<dc:creator>ajmunn</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Africa Strategist]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[form]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[profiling]]></category>

		<guid isPermaLink="false">http://alasdairmunn.com/?p=602</guid>
		<description><![CDATA[I love being exposed to new ideas, new approaches and new ways of looking at things. It was brought to my attention this week that what I regarded as the beginning is not necessarily a universal construct. Although I come across as being driven by process and form, my natural instincts are towards the beautiful [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Social Media</title>
		<link>http://alasdairmunn.com/social-media/</link>
		<comments>http://alasdairmunn.com/social-media/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 16:24:44 +0000</pubDate>
		<dc:creator>ajmunn</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[business-objectives]]></category>
		<category><![CDATA[Communication]]></category>
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		<category><![CDATA[experience]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[share]]></category>
		<category><![CDATA[social-media-tools]]></category>
		<category><![CDATA[social-networking]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://claremunn.com/?p=45</guid>
		<description><![CDATA[Social Media has everybody talking, but are they all talking about the same thing? Social Media is such a vast subject, with many different nuances, disciplines, approaches and reference points. What do we use social media for? I asked a sample of people, male and female between the ages of 16 and 40. Here are [...]]]></description>
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