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Comment on You’ve Got People to your Website. Now What? by Alex

Alex — Tue, 07 Feb 2012 16:02:38 +0000

The hardest part about this planning is that for a lot of people, building a website is a challenging enough task. Adding in the need for SEO, calls to actions, and a CMS and it’s almost too much. I think as long as you have someone is familiar with all aspects – the technology, the SEO, the marketing, etc. – they can guide you through thoughtfully and without wasting unnecessary time.

Comment on Static Websites Versus Dynamic Websites by Alexandra

Alexandra — Sun, 05 Feb 2012 12:12:31 +0000

A great read Alasdair. It is actually quite shocking when you come across a templated static website. It is completely unecessary these days when, as yo have stated, there is so much more to gain from creating a dynamic site. To be honest, I do judge a book by its cover and if I come across a static website I am put off of the brand.

Comment on Static Websites Versus Dynamic Websites by Dave

Dave — Fri, 03 Feb 2012 21:00:26 +0000

I was actually reading about how dynamic websites are taking over the roll that RSS feeds and blog rolls used to have. Dynamic websites let you tailor your news feed to what you actually want to see instead of just the whole feed. I can see the benefits and negatives to that though. It can be good to read about something you don’t normally see.

Comment on Managing a Digital Footprint by Keeping Retail Social, Fresh and Real: Situational E-Commerce

Keeping Retail Social, Fresh and Real: Situational E-Commerce — Fri, 20 Jan 2012 16:44:01 +0000

[...] the social or situational context. We are not people who live in either a physical world or a digital world, but rather social beings that traverse the two. The proliferation of smart phones and the [...]

Comment on 2012: Economic Sustainability and Evolution by Dave

Dave — Wed, 04 Jan 2012 19:17:06 +0000

Good read. You know who I don’t think pays attention to any economics at all? The entertainment industry. They constantly set their prices higher than the demand for it. People won’t pay the prices higher than the marginal utility that they will derive from the good so what happens? Their properties get pirated! Look at Louis CK, a famous comedian who put out his own comedy album for $5 on his website. He had over 200,000 sales in a matter of days. And that’s a quality album compared to some junk that the record company would put out as an excuse for a CD or a lousy movie that no one wants to see.

Sure, there will still be piracy but a lot of those people would not be looking to purchase that product in the first place. If something is worth the money, they are more inclined to pay for it. The entertainment industry needs to reevaluate their operations model if they want to stay relevant. I can totally understand the mind of a pirater downloading a movie for free when the main start gets paid $20 million. There has to be some wiggle room there.

Comment on Keeping Retail Social, Fresh and Real: Situational E-Commerce by Kristin

Kristin — Wed, 04 Jan 2012 18:57:26 +0000

To comment on what you said Lisa, I actually feel the same way. I cannot go shopping with friends and actually buy anything because I become distracted easily. I, however, can shop with family members and go on a shopping spree for hours!! haha see, it all depends on the person!

Comment on Keeping Retail Social, Fresh and Real: Situational E-Commerce by Kristin

Kristin — Wed, 04 Jan 2012 18:44:39 +0000

I definitely agree that a little bit of everything has to be incorporated into retail. Nowadays, everything is about “the experience”, whether it be the digital experience or the physical experience. Having both of these included will appeal to different audiences without leaving anyone out and make everyone happy.

Comment on Keeping Retail Social, Fresh and Real: Situational E-Commerce by Lisa

Lisa — Wed, 04 Jan 2012 18:31:43 +0000

I actually could be the only person who takes the social out of shopping! I cannot stand going shopping with others — I need to be by myself so I can browse at my own pace. When I go shopping with others, I find that I don’t buy as much… weird right? I love “online shopping” but I don’t call it shopping. I’d say “I ordered something from Macys”. There arent many online store that provide that “Experience” that we all crave for, but I have found that at FreePeople.com. Their online website is like their store, I love it.

And wow…. I forgot about that smell of an old library book. Can’t say I miss it thou! Viva la iPad!

Comment on 2012: Economic Sustainability and Evolution by Alexandra

Alexandra — Wed, 04 Jan 2012 17:59:58 +0000

Thank you for this, it is extremely insightful. I think the issue here is not only that people hate change, but that there is a denial that change is needed. I just hope that realisation is encountered sooner rather than later!

Comment on Jung got Social Media by 2012: Economic Sustainability and Evolution

2012: Economic Sustainability and Evolution — Sun, 01 Jan 2012 11:36:21 +0000

[...] have also seen the collective unconscious come into play. We have been involved in the early thinking stages of a number of people who have [...]