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Comment on What is Next For Social Media? by ajmunn

ajmunn — Thu, 26 Apr 2012 18:00:48 +0000

Thanks for the photo love Alexandra. Nothing quite like Central Park.

Common sense? Since when was that in abundance?

Comment on What is Next For Social Media? by ajmunn

ajmunn — Thu, 26 Apr 2012 17:59:30 +0000

Hi Joe. Good article. Love big data WHEN, as it says, it is used to inform and empower. It is not automation, it provides context. An informed strategy is a strong strategy. A bunch of data is just data.

Agree, it is a great topic for a future #SMCHAT. thanks for adding your voice

Comment on What is Next For Social Media? by Joseph Ruiz

Joseph Ruiz — Thu, 26 Apr 2012 15:36:17 +0000

Alasdair, great post, I came across this article this morning, I believe it is relevant to the conversation http://www.guardian.co.uk/media-network/media-network-blog/2012/apr/26/science-social-attention?newsfeed=true I am interested in the topic maybe we consider for a future #SMchat?
Best
Joe @SMSJOE

Comment on What is Next For Social Media? by Alexandra

Alexandra — Thu, 26 Apr 2012 15:19:47 +0000

A great read as usual Alasdair. I especially agree re: understanding your audiences better. No matter how seductive, striking or impressive a message is if it is not relevant for the target market it is wasted. You would think that this would be common sense!!

Love the photo too by the way!

Comment on Context is Key by What Is Next For Social Media?

What Is Next For Social Media? — Thu, 26 Apr 2012 10:37:47 +0000

[...] or an achieved objective, is to remove as many obstacles from your customer/audience as possible. Thinking for your customer is key. Putting the information they need in front of them as quickly as possible will increase [...]

Comment on Change Management – Adapt or Stagnate by Allan Munn

Allan Munn — Wed, 25 Apr 2012 14:57:46 +0000

I’ve been a mainstream consumer publisher for most of my life. When comparing old and new it’s got to be the instantaneous communication factor that stands out as being ‘the difference’.
This incredible development is both positive and exciting but I fear that on occasions it may encourage dangerous haste.

No matter what form it takes, productive communication requires thought and consideration, which in their turn require time.
Just as before, communication needs a SENDER ——-> MESSAGE ——-> RECEIVER ——> TIME.

Today we all have the chance to instantly send and receive messages, to influence and advise but our pace of life and our communication tools have stolen TIME from us. They influence and encourage speed, which ironically may not always be a good thing.

Social networking practitioners should perhaps give greater consideration to TIME as an influential factor in their modern communication equation.

More often than not TIME = accuracy.

Comment on How To Get Your Client To Plan For Cultural Transformation by Adapt of Stagnate

Adapt of Stagnate — Tue, 24 Apr 2012 20:30:47 +0000

[...] practitioners of social media lament the slow pace of change from corporate bodies. However, the approach to change is key to its success. Change for change sake is never a good idea. Equally, resisting change [...]

Comment on How Social Media has Shaped News – The Mugabe Fiasco by Effecting Real Change « #SMCHAT

Effecting Real Change « #SMCHAT — Tue, 24 Apr 2012 14:29:33 +0000

[...] always necessarily result in effective change or lead to truth. The recent example of rumors about Mugabe’s impending death are a case in point. The absence of new input or substance fueled speculation and rumor vs added [...]

Comment on How Social Media has Shaped News – The Mugabe Fiasco by ajmunn

ajmunn — Fri, 13 Apr 2012 12:55:32 +0000

Hi Living Zimbabwe

Great question re citizen journalism.

Citizen Journalism has the potential to transform societies. It has taken the power out of the hands of a few and put it back in the hands of communities. Citizen journalism is good and it is powerful. However, in this instance we can learn from its limitations. And it does have its limitations.

We can put blame on some irresponsible reporting from mainstream news channels and the failure of journalists to spend some effort in confirming the story, or seeking out alternative methods of finding the truth. However the explosion of activity over Twitter and Facebook certainly helped fuel the rumour and bring it to mainstream attention.

Citizen journalism works when people are empowered to add value to a story, or contribute facts and real-time feeds from the field. For example, in the case of a natural disaster, or a revolution, contributions from real people witnessing real events, right in-front of them brings instant news right to our social media feeds. Hashtags on Twitter help us filter out the noise and keep up to date. If we had people on the ground in Singapore sending through photos and instances of sightings, or a nurse from a hospital leaking information, that would have been different. Instead we got an endless stream of recycled news, speculation and opinion.

Just as with mainstream journalism and reporting, we have to have context around the sources of information. Taking a report that comes to you over social media without a deeper look at the context around that source is considered to be dangerous. Just as you would take an entry in Wikipedia as a starting point or an opinion and not necessarily the truth, so too do you need to do so with social media. Credibility of content and truth are imperative for anyone who wants to be taken seriously online.

Comment on How Social Media has Shaped News – The Mugabe Fiasco by Living Zimbabwe

Living Zimbabwe — Fri, 13 Apr 2012 08:10:39 +0000

It makes one wonder if there were other motivations behind publishing the story in the first place.

As far as the comments about “Citizen Journalism”, is this to say that it is bad?