About
Alasdair has over 15 years’ experience in social media, profile analysis, marketing and brand strategies. His experience lies in consumer marketing and social media strategy, audience profiling, manufacture, publishing, distribution and sales, with an emphasis on shifting cognizance, sustainable development and bringing new products to market. He majored in Industrial Psychology and Industrial Sociology at Rhodes University, South Africa.
Alasdair works with organizations to help them understand their audiences and create strategies that integrate all aspects of their organization.
“The four pillars of sustainability: economic, social, cultural and environmental, are the cornerstones of any successful business strategy.
Social media strategies are about connecting the dots. The goal is to connect customers and stakeholders in such a way that their collaboration creates knowledge and understanding. This collective knowledge is communicated through the value chain with content that addresses different learning styles, an organization’s unique business rules, stakeholders’ perspectives and common objectives. All stakeholders are connected through collaborative learning and social media experiences.”
Alasdair holds a strong interest in development and sustainability within Africa.
Only through addressing the underlying causes of inequality can communities become sustainable. Through truly understanding a society, respecting and acknowledging different cultures, enabling communities to be economically self sufficient and doing so within the good governance and limits of the environment and scarce resources, communities can become empowered.
Alasdair is a shareholder and director of tcg:The Communication Group, and runs their European projects.