As organizations realize that their customers hold control over their brand conversation, and harnessing the knowledge both from, and about their stakeholders is the smart and truly sustainable way forward, but the manner in which they respond is key. Twitter chats such as #smchat and #innochat deal with these topics all the time. Much wisdom [...]
Context gets a boost this year with the proliferation of location aware devices. The idea of using crowd-sourced information with the added layer of location aware intelligence makes me very excited. It is not only smart, it also provides the ideal tools for context and relevance. Yet, many remain stuck in the mindset of ‘Get [...]
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