Comments on: Jung got Social Media

By: ajmunn

ajmunn — Thu, 07 Jan 2010 08:54:03 +0000

Thanks for visiting Calgary Web Design. I think your view is echoed by many. The danger lies when a narrow view is taken of social media. Many people use the terms social media and social networks synonymously. As a result the time wasting tag sticks. When you take a broader view of social media you can see it provides businesses with essential tools that go beyond chatter on networks and PR. I am not questioning the issue of lost productivity, but I will ask you to consider the millions per year gained in productivity through using the tools effectively. I see you have a link to your Facebook page and your Twitter page on your website? I am not sure how that fits in with your argument. As a web designer surely you have an understanding of how social tools can enhance user experience and foster productivity? Isn’t it the quest of a web designer to turn business websites into business tools?

By: Calgary web design

Calgary web design — Wed, 06 Jan 2010 22:26:16 +0000

I understand that people love social media, but lets face it it is nothing but a time waster. It must cost business millions per year in lost productivity

By: ajmunn

ajmunn — Wed, 06 Jan 2010 22:05:15 +0000

@autom8 You ALWAYS add depth and value with your comments. Indeed. I have promised to keep my blog posts lighter and shorter. I had written some fairly clumsy stuff about relating this to ROI but deleted it. I am glad I did not as you have put it in a more concise and accessible way.
I do feel that ROI has to be a combination of what you have described, and a relationship to solid, more traditional measurements.
Happy 2010 to you too!

By: autom

autom — Wed, 06 Jan 2010 21:56:32 +0000

Alasdair! who knew you studied psychology as well? “..we are all connected through a series of universal truths.” indeed, if one where to further exemplify on these universal truths and refer to Jungian archetypes, i would also add that Jung’s principles may in fact serve as a key that can unlock the door to social media ROI.

Since Jungian archetypes, in theory and application, have successfully proposed to provide a workable framework to build psychological models that define, characterize and explain individual and social behaviours, why not fact mimic the same approach when attempting to “quantify” social media?

I ramble on..but i will abstain from getting too pedantic..so glad you posted this. happy 2010 autom

and which largely reflect a type of consensual understanding, usually based on anecdotal yet empirical observations of common elements among individual and social behaviours, as it were,

By: Tweets that mention Connect Collaborate Communicate » Jung got Social Media -- Topsy.com

Wed, 06 Jan 2010 21:56:12 +0000

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