by Alasdair Munn | Oct 14, 2010
How Should I measure Social Media Activity? Today I was asked this question. “How should I measure my social media activity?” I felt like asking, how do you measure land? Where is the context? Are you measuring you back yard? An estate? A farm? A country? What are...
by Alasdair Munn | Sep 2, 2010
Social Media is a Funny Thing Guest Post. Author: Alex Shippee Social Media is a funny thing. When it’s used well it can enrich a community or fulfill a latent need for an otherwise invisible audience. When it’s used personally, it’s a great way to keep in touch with...
by Alasdair Munn | Aug 12, 2010
How To Get Your Client To Plan For Cultural Transformation As organizations realize that their customers hold control over their brand conversation, and harnessing the knowledge both from, and about their stakeholders is the smart and truly sustainable way forward,...
by Alasdair Munn | Aug 11, 2010
A Clear Path To Context Context gets a boost this year with the proliferation of location aware devices. The idea of using crowd-sourced information with the added layer of location aware intelligence makes me very excited. It is not only smart, it also provides the...
by Alasdair Munn | Jul 4, 2010
Africa Gathering - Thoughts As with the previous two Africa Gathering’s I have attended, there was a common theme running through. Don’t spoon feed Africa, don’t patronize Africa, leave your ego behind so you can partner with communities to find ways to co-create...
