by Alasdair Munn | Aug 3, 2009
Author : Alasdair Munn tcg: The Communication Group For the past few months I have been writing about a vision of social media where social networks are not the only playing fields and where social media’s place within the marketing mix does not exist entirely within...
by Alasdair Munn | Jul 14, 2009
Author : Alasdair Munn Reading all the comments and articles about the 15 year old Intern at Morgan Stanely and his research report has me scratching my head. I am not belittling “Matthew Robson’s” efforts, or suggesting that his report is not worth anything. In fact...
by Alasdair Munn | Jul 11, 2009
Author: Alasdair Munn tcg: The Communication Group People, myself included, like to talk of shifts in ideology and the complexities that go with transitions from an older, more predominant ideology towards a newer, more relevant one. I’m not sure this achieves much...
by Alasdair Munn | Jun 23, 2009
Author: Alasdair Munn I am very interested to hear what people are doing within the world of Social media. I get a lot of value from reading widely on the subject. What I am not that interested in is people telling me how to “leverage” social media, or the best social...
by Alasdair Munn | May 28, 2009
Author: Alasdair Munn tcg: The Communication Group Our shift from the industrial age to the information age has been led through our ability to make better-informed decisions. To achieve a competitive advantage we have had to have instant access to real-time...
